Packaging for Dreamland Industries, Ltd, a safflower oil production company, was designed for distribution in two markets with variations of the design to reach the distinct target audiences. The smaller market was growers and potential distributors. The larger market distribution design was created to be sold at H-E-B grocery stores across Texas.
I coordinated with the client, the photographer for photo licensing on the first design, and the printer for precise positioning of all content. I also captured the paper bag imagery and digitally illustrated the safflower for the second label design.
Preliminary Test Market Design
Small Local Market and Company Distributors' Design
Large Market Label Design
