Working at each step in the capital campaign process, from high donor invitations and gifts to general member pledge cards and then to public events and advertising, provided the opportunity to tailor content to specific audiences and successfully raise the initial funds from lead donors as well as having final budgets fully pledged.
Screen presentation graphics to coordinate with the capital campaign. Integrated the "fractal" design with photos of the area where the new campus was to be located. Photos were taken by one of our on staff photographers and I incorporated the photos into digital and print collateral for the presentations accompanying the overall fundraising campaign.
Imagery from the GO Campaign was integrated into the preliminary branding of the new campus to provide visual continuity and solidify the more modern feel for the younger audience residing in that portion of the city. The original campus' imagery continued to be focused around reds, burgundy, and curves over the more modern blues and straight lines.